The ACCC has struck a blow in the supermarket wars after fining Coles for what it describes as a ‘grossly and indecently annoying ad campaign’. The ‘Down down’ ad campaign, which had apparently been bordering on breaking the guidelines already, finally overstepped the mark with its recent addition which includes a wide-eyed buck-tooth man in an apparent attempt to scare small children.
In releasing the finding the ACCC suspects Coles of attempting a form of subliminal advertising, saying that Coles were “clearly trying to get into our dreams and turn them into nightmares about the supermarket. Why else would they have created such a hellish ad sure to drive away customers. It can’t have been by accident.”
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Thousands of people driven insane by the increasingly annoying ad campaign stage a protest
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The ACCC have announced that this has been the most expensive investigation undertaken, as a result of the significant overtime and injury compensation paid to the workers employed to watch the ad multiple times. “At first we thought that we were being overly generous. However we have 3 of the 5 case workers receiving counselling and unfortunately 1 is on suicide watch. These are the dangers of investigating such indecent and annoying advertising, and a risk we must take to protect the public.”
Neither Coles nor Safeway would comment on the finding though both said they would continue to squeeze the livelihood of local farmers and embark on intrusive ad campaigns, in order to continue to deliver high prices while swindling the Australian public into believing they are getting a good deal for their everyday groceries.
The 'Strine 